Outreach Support Materials
Your outreach team members are your primary emissaries. Arming them with the information and materials to make lasting and meaningful impressions can lead to vastly more productive relationship building.
Outreach professionals are often the tip of the spear when it comes to developing professional relationships that lead to referrals and other opportunities. However, even the most experienced outreach folks benefit from materials that remind referents of a provider’s clinical capabilities and differences. Providing your team with high-quality collateral can make it easier for busy referring professionals to remember and recommend your program.
Materials Should Mean Something.
Producing high-quality collateral materials — much like websites — benefit from a deep understanding of a program and its services. In some cases, a piece of collateral is the only physical representation of your program that a prospective client or referring professional may have. Ensuring that communications clearly express your qualifications, principles, mission, capabilities, and modalities, and that they are evergreen, can make each piece more valuable and extend its return on investment.
Go Vertical.
If you’re like many behavioral healthcare providers, you may cater to specific client cohorts. We have created collateral materials for providers specializing in meeting the needs of licensed professionals, military members, organized labor, high-net-worth individuals, older adults, adolescents, and other groups with unique needs. High-quality collateral materials, whether a simple one-page flyer or a custom-made brochure, can help you align your practice with the population(s) you serve. Collateral materials that explain why and how you specialize in treating certain cohorts can significantly differentiate your program and increase the likelihood of appropriate referrals.
Quality Counts.
Carefully crafted and beautifully produced collateral can go a very long way. Quality is a visceral experience. When you produce materials that look and read beautifully, and utilize high-quality materials and production techniques, your prospective clients and referring professionals take notice. Quality materials communicate a commitment to one’s program. Well-crafted collateral can get years of use and project a perceivable quality commitment.