Brand Assessment & Development
A product is what sits on a shelf.
A brand is what people buy.
This axiom is as true today as ever. Treatment providers, like all products and services, are brands. A brand is an additive conceptual layer that accurately and compellingly synthesizes therapies, clinical expertise, milieu, and the treatment experience into a unique and differentiated concept.
While many providers offer the same evidence-based practices, the combinations of modalities, team members, philosophies, capabilities, and other factors determine how clients perceive the provider organization. Building strong brands based in truth, mission, and therapeutic alliance can transform how people perceive a provider and create enduring preference.
Treatment brands are vital parts of identity, reputation, understanding, and attraction. By projecting an organization’s excellence, earned expertise, innovation, and passion, a treatment provider can become substantially differentiated in a field challenged by the commoditization of modalities and credentials.
Far and away, helping high-quality providers tap nascent brand potential offers some of the largest gains and yields benefits for clients, team members, and the entire behavioral health field.
Our brand development process is unique and includes in-depth interviews, information gathering, comparative assessments, and whole-cloth ideation. Brand work includes brand narrative development that influences all marketing, corporate identity, “elevator summaries,” and other key communication pillars.