Conversion Assessment & Strategy Development

One of the best ways to make marketing work for you is to focus on conversion. Highly accurate, compelling, and cohesive marketing that attracts clinically-appropriate prospective clients to your program dramatically increases the likelihood that prospects will become patients. The more clients that convert for the same marketing spend, the lower your cost-per-conversion and, hence, the more efficient your marketing. 

Increasing marketing conversion is a holistic practice that touches every aspect of a provider, from treatment experience, to constituent communication to all aspects of representation. Conversion works best as a strategy when it is made a central goal, and when all of the levers that lead to higher conversion rates are allowed to be considered.

Conversion is principally concerned with the accuracy and quality of a provider’s comprehensive representation. It is vital that every point of touch between a provider organization and all of its publics must be aligned with the goal of seamlessly communicating its capabilities, meaningful differences, specializations, milieu, expertise, accessibility, and more. In humanistic terms, focusing on conversion means ensuring that all aspects of one’s marketing presence — from website, to outreach communications, to admissions conversations, to continuing care planning — ring true and support a commitment to high-quality treatment and client service. 

In the long-term, a conversion-centered marketing approach can improve perceptions and recall among audiences to increase preference and reduce costs.