Personalization works. The challenge has been executing personalized programs that are truly engaging and meaningful to customers and prospects. We've answered this challenge by taking full advantage of the variable data printing (VDP) process to create personalized direct mail containing PURLs (personalized URLs) that drive recipients to individualized web pages. These 1-to-1 communications allow marketers to hyper-target specific segments and individuals with the most salient messages, imagery, and offers. PURL campaigns achieve higher ROI than conventional direct, gather significant consumer behavior intelligence, and enable automated re-contact and sales lead channeling capabilities.
The Psynchronous PURL solution is comprehensive. We design personalized marketing programs around your specific business objectives. Our design and development services allow Psynchronous to develop your creative or work with existing resources and materials. There are no limitations to what your personalized sites may contain - including video, interactivity, surveys, forms, and promotional programs. Our Gravity reporting system is unsurpassed and provides web-based real-time detailed and customizable program performance reporting down to the individual level. And our post-PURL automated capabilities allow our Clients to automatically channel qualified leads to the Sales force, initiate email campaigns, dynamically coupon, and more.