Psynchronous Tapped In Shift in Message and Target Strategy
The Barry Robinson Center provides substance abuse treatment and behavioral health services for adolescents. Psynchronous was brought in to renovate the Brand to reflect a critical shift in the center's focus from government to consumer markets. The result was the development of a complete marketing system that included identifying new target audiences, core messaging, and patient prospect management, all of which informed the renovation of the brand's website. The new website also leverages the agency's GravityTM marketing platform which allows the brand to monitor campaigns while collecting, profiling, and marketing to patien t prospects more effectively.
"Marketing for today's recovery brands requires comprehensive consideration of the full spectrum of communications -- from the point of the brand's initial contact with a prospective patient, family member or referent all the way through the consideration and purchase decision and even into post-treatment. We understand this market and its consumer and our recovery clients depend on us to message and market in a way that drives census more effectively and efficiently in a fiercely competitive marketplace", says Pat D'Amico, Psynchronous Founding Partner."
For more information on the many ways Psynchronous Communications helps recovery clients, please contact Kevin Zundl at 781-937-0677.