Psynchronous Communications Announces 'Second Chances' Campaign for Don Imus Return

Tuesday, November 27, 2007 (All day)

Psynchronous Communications Inc. announced today that it would run new radio spots on behalf of Client, Hanley Center, during the inaugural week of Don Imus' return.

Woburn, MA (PRWEB) November 27, 2007 -- Psynchronous Communications Inc. announced today that it would run new radio spots on behalf of Client, Hanley Center, during the inaugural week of Don Imus' return. The campaign entitled 'Second Chances' will be running in the New York and Boston markets and include a live read from Don Imus when he returns on December 3, 2007. In the radio spots, Don Imus is pointed to as an example of twenty clean and sober years that began at Hanley Center. Imus received treatment at Hanley in the Summer of 1988.

Imus in the Morning, including newsman Charles McCord, will air at 6:00-10:00 a.m. on Citadel Broadcasting Corporation's 77WABC, and WTKK 96.9FM Talk in Boston. The ABC Radio Network will syndicate the show nationally. Imus, known throughout New York City and the country as a hard-hitting interviewer who kept a roster of celebrity guests coming back, established Imus in the Morning as the nation's radio show of record.

The campaign features a 60 second live read by Imus on his first day with additional spots running throughout the week inviting people to hanleyrehab.com to request a brochure and view streaming video such as Don's interview with Thomas "Hollywood" Henderson. Psynchronous will be employing its Gravity marketing platform to enable and track the program and understand campaign performance in real-time.

"The sponsorship of Don's comeback presents an extraordinary partnership opportunity", said Pat D'Amico, Psynchronous Founding Partner. "We could not imagine a better sponsor of second chances than Hanley Center."

"The idea of 'Second Chances' is an important one that we'll no doubt hear more of during Don Imus' return," notes Psynchronous Founding Partner, Kevin Zundl. "We had a unique opportunity to show his strength of character through his 20 clean and sober years after getting help at Hanley Center. It is an important story to tell in inspiring others towards recovery and we are grateful to Imus for lending himself to this campaign."

About Psynchronous:
Psynchronous Communications, Inc. is a full-service advertising agency that delivers more measurable, effective and efficient communications and marketing programs to clients and agencies through the use of strategic creative and its proprietary Gravity marketing communication software. Visit us at www.Psynchronous.com

About Hanley Center: Established in 1986, Hanley Center is a premier provider of addiction treatment, prevention and education located on a beautiful campus setting in tropical West Palm Beach Florida. Nationally recognized and acclaimed, Hanley Center offers both age and gender specific treatment services for alcoholism and substance abuse designed to meet the unique needs of men, women and older adults built upon the proven 12 Step philosophy. For more information about Hanley Center, please call (561) 841-1000 or toll free (800) 444-7008. To request a free brochure visit our website at www.HanleyRehab.com