Addiction treatment centers are investing more heavily in marketing and advertising than ever before. That's because as the competitive landscape becomes more sophisticated and crowded, building census becomes an even greater challenge. It's easy to fall into the trap of "fad" tactics at the expense of a marketing communications strategy that delivers a predictable stream of patient prospects and works hard to convert them. Many centers are seduced by the torrent of SEO/IT firms calling on them every day into believing that they can provide traditional marketing services. Soon, though, it becomes clear that the world of page rankings and keywords don't always translate into the true goal of connecting in meaningful ways with high-value prospects and professional referents.
Your center’s brand must be well defined if it is to be evangelized. Your brand is who you are, it is your most valuable asset and it is what differentiates your center from every other. Few decisions are going to be as important in a patient’s life as where they will seek treatment. When someone is experiencing the confluence of a medical emergency, a large financial commitment and emotional turmoil, and needs to make a fast and important purchasing decision, it is your brand that will separate you from the competition. We help treatment centers articulate what makes them unique and in do so we become brand guardians, ensuring consistency in every piece of communication at every point of contact.
The Hub of Your Marketing Program Most every addiction center has a website. But what makes it about a website that makes it effective? It’s ability to communicate and convert. The challenge is defining what that means for every constituent. While the primary target may be those seeking treatment, there are others who influence the purchase decision and by doing so, play an indirect yet significant role in driving census. These may be Professional Referents, Alumni, or even the Media. Each must be courted differently and driven to segment-specific calls-to-action. As campaigns are built to drive these constituents to your website, you need to monitor online and offline media, scorecard conversions and profile prospects all the way to admission.
The Gravity Marketing Platform It's unusual for an advertising agency to develop a marketing software platform. But we're not a typical agency. In addition to bringing powerful creative to the table, what set Psynchronous apart early on was our ability to go beyond writing great headlines. We understood that to truly help our clients we had to deeply understand their businesses and their clients' behavior. To achieve this, we created a technical capability that gave us an intimate understanding of prospect behavior, marketing communications performance and lead management. With Gravity, our proprietary software, we connect the dots that other cannot and create marketing communications that is more relevant and effective. Gravity is a software platform created by marketers for marketers, which is exactly what sets it apart from what software companies do. Gravity greatly expands our ability to help build census at treatment centers across the country.
From public relations to collateral design to branding to the most sophisticated web development, we do it all. And we do it on time and on budget. We'd love to learn more about your treatment center and share a few success stories. We believe whole-heartedly that our experience in and understanding of this category and the good work we do in it is some of the most important and meaningful work that we do. To arrange a consultation with Psynchronous Founding Partner Kevin Zundl, please contact Tom Bartlett, Director of Business Development at (978) 808-6026 or email tom.bartlett@psynchronous.com. |
A Full-Service Marketing Communications Agency